AEW Files Trademark for Parade of Champions

Credit: AEW

All Elite Wrestling recently filed trademarks for “AEW Parade of Champions” and “Parade of Champions,” signalling a potential new addition to their televised programming.

The filing, submitted on November 5, 2024, with the United States Patent and Trademark Office (USPTO), suggests AEW might be planning a unique wrestling program or event under this title.

The trademark description indicates that “Parade of Champions” would cover a range of entertainment services, including live wrestling performances, a continuing wrestling program, and production distributed via radio, television, and digital platforms.

Mark For: PARADE OF CHAMPIONS trademark registration is intended to cover the categories of educational and entertainment services, namely, a continuing program about wrestling accessible by radio, television, satellite, audio, video and computer networks; Entertainment services in the nature of live wrestling performances; Entertainment services in the nature of production of wrestling programs and events; Entertainment services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, an ongoing series featuring wrestling provided through television and the internet; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling.
— Trademark Filing

While AEW has yet to reveal specific details, this filing marks another step in AEW’s ongoing expansion of content and shows.

Parade of Champions has historical roots in professional wrestling, previously used by World Class Championship Wrestling for its Von Erich Memorial events, with the first major show in 1984 featuring Kerry Von Erich vs. Ric Flair for the NWA World Heavyweight Championship.

Ric Flair vs Kerry Von Erich for NWA Championship, Parade of Champions - 5/6/1984


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